Wide Open
Wide Open is a creative direction and production house. Our tech division builds out web experiences for artists.
Each website puts the fans first, builds out the artist’s world, and gives the community a place of its own.
Since we build the experience for you, the data is yours. Who your most engaged fans are, what they say, where they are.
SOUND ON · OUTSIDE THE CLUB
Sammy Virji
Case Study
Sammy Virji — Open Late
Wide Open
The brief

The briefHow do we create a moment for Sammy Virji’s surprise album, for his fans anywhere in the world? And how do we identify his most engaged fans?

🔒openlatesv.com
Sammy Virji — Open Late
openlatesv.com
21 October 2026
19:00 – 21:30 BST
Sammy Virji — Open Late
openlatesv.com
21 October 2026
19:00 – 21:30 BST
Wide Open
Creative direction & production
Case study
Fan experience

19:00 The siteOur answer was a limited-edition website. Open for two hours, for a surprise album. Turned around in 8 days, with a chat box and video hosting.

Sammy Virji — Open Late
openlatesv.com
21 October 2026
19:00 – 21:30 BST
Wide Open
Creative direction & production
Case study
Fan experience

21:00 The night8,729 tickets in two hours. 24,513 messages from 3,353 people. 1 in 5 left their email. It spilled over onto Instagram, Reddit and Twitter. Once it was over, 4,000 fans went straight to his store for limited-edition merch.